5th July 2005 - Daken goes for growth

Daken launches a new range of Techfence energisers and accessories.

The Techfence range is the culmination of over 30 years of experience in Australian electric fencing. Despite the enormous pressure to move manufacturing offshore Daken has continued to invest in Australia.

"Techfence is a pivotal product for Daken both to compete locally and to lead our push into overseas markets to build our volume and so justify our decision to remain an Australian manufacturer" continues Cole Jones.

"Launched 18 months ago the reception from the dealers has been exceptional resulting in good, and accelerating sales, whilst the product has performed extremely well in the field. In support we have a very good dealer network, but are still looking for more, particularly on the west coast."

The technically advanced Techfence range covers Mains, Battery and Solar powered energisers. Included are many innovative features including 'Fence Overload' indicator, digital output voltage reading, digital fence 'Load Factor' reading, low battery Indicator, 'Chunky' fence terminals that are strong and easy to use, and many more.

"We wanted a range of energisers that are functional and easy to understand, whilst featuring real cutting-edge technology, balanced with a robust, functional design," adds Cole Jones. "Information is great so long as the farmer can understand it and use it to his benefit. These days a product must be friendly to sell and friendly to use."

Rural Australia is undeniably going through some of the toughest time on record with drought affecting much of the country. A succession of poor harvests that have drained farmers financial reserves, loaded them up with debts that will take years of good seasons to pay off, and has put the lid on farm productivity. And perhaps more serious still has been the social and emotional fallout, as families feel the effects of depression and stress, and young people leave the districts.

Despite all this doom and gloom Daken has survived and is continuing to grow and develop. "Our success is simple, good products and pricing combined with product diversity backed with genuine customer service", said Mr Jones.

"The combination of Electric Fencing and Tractor Implements is a winner for Daken. There is always an area or product that is performing well, when others are not. With Tractor implements manufactured in our South Oakleigh Factory and the international machinery Agencies we have a great balance, which we can apply through many markets. Our area managers are not restricted to a single business avenue but have the scope to investigate many many more", explains Cole Jones.

For more information please visit www.daken.com.au